(Photo= Yonhap news)

 

[Alpha Biz= Reporter Kim Sangjin] On September 2, Hana Securities reported that Coupang might face challenges in expanding its market share due to the fallout from the TMON and WeMakePrice situation.

Hana Securities noted that the Temeph issue brings several negative factors, including a decline in consumer trust in online shopping, potential government regulations, and reduced investment sentiment. These factors could pose concerns for Coupang’s long-term market share growth.

The report also mentioned that consumer engagement in online shopping is expected to increase following the TMON and WeMakePrice situation. Consumers are now focusing more on factors such as product quality, diversity, seller credibility, and differentiated services, beyond just fast delivery and low prices.

In this context, consumer interest is shifting towards specialty online shopping malls, like Olive Young, which focus on specific product categories, rather than general online marketplaces like Coupang.

 

 

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