[Alpha Biz= Reporter Kim Sangjin] YG PLUS, the distributor of the new single "APT." by BLACKPINK's Rosé and American pop artist Bruno Mars, has seen its stock price soar for three consecutive days as the song's music video surpassed 100 million views on YouTube.

According to the Korea Exchange on the 23rd, YG PLUS closed at 4,995 won, up 10.51% from the previous day. During trading, the stock reached an intraday increase of 26.77%, nearing its daily price ceiling.

The company hit its upper price limit on both the 21st and 22nd, leading to its designation as an investment caution stock. Although it did not reach the upper limit for a third consecutive day, the stock still reflected high investor interest with an increase of over 10%.

Over the past week, YG PLUS's stock price has risen by 81.31%.

The surge in YG PLUS's stock is attributed to the global popularity of Rosé and Bruno Mars's new single "APT." As YG Entertainment's artist management company handles the distribution of albums and music from its artists, the success of Rosé's latest release significantly impacts investor sentiment.

Since its release on the 18th, the single topped major domestic music charts like Melon, Genie, Bugs, and Flo within less than a day. It also gained international attention, achieving the distinction of being the first South Korean female solo artist to reach number one on the Spotify Global Chart and the U.S. Chart as of the morning of the 22nd.

As of 4:11 PM on the 23rd, the music video on YouTube continued to gain traction, surpassing 100 million views in just five days.

Buoyed by this success, YG Entertainment, Rosé's management company, also saw its stock rise by 2.96% to close at 41,700 won.

 

 

 

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