Photo = Yonhap news

 

 

[Alpha Biz= Kim Jisun] Samsung Electronics is bolstering its audio business by acquiring a premium audio brand through its subsidiary, Harman International.


On May 6 (local time), Samsung announced that Harman has signed an agreement to acquire the audio division of U.S.-based Masimo for USD 350 million (approximately KRW 500 billion).


This marks Samsung's first major M&A deal in eight years, following its landmark acquisition of Harman for USD 8 billion (approximately KRW 9.4 trillion) in March 2017.


The Harman acquisition remains the largest in Samsung’s history and one of the most significant overseas takeovers by a South Korean company. Since then, the absence of large-scale M&A activity had sparked speculation about Samsung’s next major move, often referred to as the "post-Harman" era.


With this latest transaction, Samsung appears to be re-entering the large-scale M&A arena, signaling a renewed focus on strategic expansion in high-value segments.

 

 

 

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