Fashion company F&F announced on the 10th that it has established an entertainment subsidiary.

Choi Jae-woo, a former CEO of Kakao Entertainment, was appointed as the first head. Choi has worked for Kakao Entertainment for 12 years and has been in charge of investment and distribution of music contents such as drama OST. 

 

F&F plans to select K-pop girl groups in the second half of this year through an entertainment subsidiary. The goal is to combine global branding and marketing know-how accumulated in fashion with the K-pop industry.

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