Doosan Bobcat Tractor is going to Europe after making $1 trillion in U.S. sales
This article is translated by AI company Flitto and Alhpa Biz neural machine translation technology
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hoondork@alphabiz.co.kr | 2023-02-06 04:06:38
[Alpha Biz=(Chicago) Reporter Paul Lee] Doosan Bobcat's small tractors (GMEs) for agriculture and landscaping enter the European market. Since entering the U.S. GME market in 2019, Doosan Bobcat has generated sales of more than 1 trillion won (on a global basis) in this sector last year.
Doosan Bobcat announced on the 3rd that it has started selling about 10 compact tractors, a representative GME product in the European market. With about 100 units already ordered, the first five products will be delivered to Italian dealers. According to the industry, the compact tractor market in Europe is about 40,000 units per year. About 200,000 units are sold annually in North America.
Doosan Bobcat, which introduced its first compact tractor in North America in 2019, continues to expand its lineup by releasing more than 20 products the following year, including a lawn mower, a 20 horsepower CT20 and a 60 horsepower CT55.
Doosan Bobcat's GME products have grown rapidly in North American markets such as the United States and Canada. As a result, Doosan Bobcat has recently invested an additional $ 70 million in its Statesville plant to expand its production line.
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