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[Alpha Biz=(Chicago) Reporter Kim Jisun] According to related industries on the 21st, Samsung Electronics included OLED (77, 65, 55 types) TVs when it launched a new product in 2023 on the 9th of next month. We added an expensive OLED line to Neo QLED, which has been the top premium. Samsung has been introducing OLED TV overseas since last year.

Samsung OLED TV, which will be released in South Korea this time, is equipped with Samsung Display's Quantum Dot Organic Light-Emitting Diode (QD-OLED) display. It is known that yields are low and production costs are high compared to LG Display's W-OLED (Oled), which is located in large OLED markets.

Samsung launched the OLED TV for the first time in 2013, but withdrew after two years due to technical problems and marketability. Since then, it has focused on liquid crystal display (LCD)-based QLED TV.

However, as Samsung Display withdraws from its LCD business, its weakness is that it has no choice but to rely on Taiwanese and Chinese companies for QLED TV panels. In the meantime, the company said, "We will never make OLED TVs," but in the end, it has revised its strategy in 10 years. The market interprets that Samsung has judged that "giving up OLED TVs is dangerous" amid a slump in the global home appliance market. According to Omdia, a market research firm, OLED TV shipments are expected to increase by about 14% this year compared to the previous year.

 

 

 

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