(사진= 연합뉴스)

[Alpha Biz=(Chicago) Reporter Kim Jisun] Pulmuone has completely withdrawn its plan to raise the price of bottled water scheduled for the 1st of next month.

According to the industry on the 27th, Pulmuone Spring Water, an affiliate of Pulmuone, decided not to raise the price of bottled water after internal discussions. Pulmuone originally planned to raise the price of bottled water by an average of 5% as of the 1st of next month. This is because raw materials and logistics costs have soared.

However, on the same day, it delivered an official letter to customers such as retail and home offices and each distributor, and withdrew it in five days. Pulmuone explained, "We made this decision internally to ease the household burden on consumers in the era of high prices."

Some analysts say that the government's request to refrain from raising prices has affected the withdrawal of the price hike. The Ministry of Agriculture, Food and Rural Affairs has been requesting cooperation with the food and restaurant industry since last year to stabilize prices, and the National Tax Service has recently urged the liquor industry to refrain from raising prices. The Fair Trade Commission also plans to focus its investigation on collusion in the public welfare sector, which is directly related to the burden on the people this year.

On the 26th, the National Tax Service reportedly called CFOs of major liquor companies such as Hite Jinro, Lotte Chilsung Beverage, and OB Beer to find out the current status of the cost burden and check their suggestions.

 

 

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