이재원 인크로스 대표(왼쪽)와 임태건 네이버클라우드 상무(오른쪽)가 AI 기반 서비스 개발을 위한 업무 제휴 협약식에서 기념 촬영을 하고 있다. (사진=인크로스)

 

[Alpha Biz=(Chicago) Reporter Kim Jisun] SK Group's digital advertising company Incross announced on the 4th that it has signed a memorandum of understanding (MOU) with Naver Cloud to develop AI-based services.

The MOU was designed to develop AI advertising, marketing, and legal services that added Incross's optimization technology to Naver's super-large 'AI Hyper CLOVA X'.

First of all, Naver Cloud provides technical support and education for HyperCloverX to Incross. HyperCloverX is an AI that allows users to combine their own data with Hyper CLOVA to immediately provide responses that meet their needs.

Incross carries out the process of advertising and marketing incorporating HyperClova X's generative AI technology, collecting and refining data for developing legal services, and learning data so that AI can produce optimal results. 

 

In addition to Prompt Engineering, which designs data for AI to understand, it is also responsible for discovering excellent business partners based on the company's rich network and business know-how.

 

[ⓒ AlphaBIZ. 무단전재-재배포 금지]