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[Alpha Biz=(Chicago) Reporter Kim Jisun] Samsung Card signed a 'Data Alliance' (MOU) with CJ Olive Networks Naver Cloud NICE Evaluation Information Lotte Members on the 19th. The Data Alliance is an alliance that cooperates in data product and service development, business collaboration, etc.

Samsung Card, which has 12.6 million members, has analytical skills in card payment, consumption data, membership and franchise analysis data. Recently, it was designated as a private data institution by the Financial Services Commission.

CJ Olive Networks, a system integration (SI) affiliate of CJ Group, will supply logistics data based on online shopping. Naver Cloud provides search, interest, and trend information of Naver, the largest portal service in Korea, through the cloud data analysis platform.

NICE evaluation information contains not only personal credit and income information but also affiliate information such as commercial districts, distribution, and online sellers. Lotte Members is said to have strengths in consumption data such as distribution and dining out of as many as 42 million L-Point members.

As the domestic data market grows rapidly, cross-breeding among companies to domina

 

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