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[Alpha Biz=(Chicago) Reporter Paul Lee] Kakao is considering separating the portal Daum into a separate internal independent company (CIC).

According to the industry on the 3rd, Kakao is considering separating the portal site business from Daum to CIC. "We are internally considering separating the following into CIC," a Kakao official said. "Nothing has been confirmed so far." However, he drew a line, saying, "I am not considering the sale after the spin-off."

Kakao is expected to hold an in-house meeting soon and discuss the following business directions. The reason why Kakao is trying to separate the following into CIC is because the following presence is becoming lighter in the fierce search market. This means that there has been no business synergy since the merger with Kakao in 2014.

In fact, according to NHN data, Naver has 62.19% of the domestic search engine market share (average inflow rate) and Google has 31.77% as of December last year. On the other hand, the following is only 5.37%. The number of users of the next application is also falling. In addition, Kakao's main business is not a portal.

 

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