Photo = Homeplus

 

[Alpha Biz= Kim Jisun] Actor Kim Soo-hyun has been embroiled in controversy after allegations surfaced that he had been in a romantic relationship with the late Kim Sae-ron when she was a minor. This has led to a dilemma for the brands that had selected Kim Soo-hyun as their model.


Homeplus, which had appointed Kim Soo-hyun as their model, has decided to continue its partnership with him for now. The company stated it will monitor the situation and proceed with caution.


Shinhan Financial Group, which recently introduced a brand model for the first time in 13 years, also opted to observe the situation before making any decisions.


K2 Korea's outdoor brand, Eider, announced that it would maintain its contract with Kim Soo-hyun. However, the brand has removed all advertisements featuring him from its official website and social media accounts.


Vegan beauty brand Dinto has decided to put all schedules related to Kim Soo-hyun on hold. Additionally, All Day Fresh Shabole has deleted Kim Soo-hyun's photos from its social media accounts but still features them on its official website.

 

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