[Alpha Biz=(Chicago) Reporter Paul Lee] Last year, Naver's Metaverse (3D virtual world) cruised with a maximum monthly active users (MAU) of about 25 million even in the endemtic phase.

It is estimated that it was effective to target global markets such as the United States, Japan, and Thailand.

According to data and analysis platform Data AI on the 23rd, the global average MAU (Android + iOS) of ZEPETO applications (apps) last year was 23.16 million. Every month, MAU remained between 22 million and 24 million, while the month when MAU was the highest was July (24.51 million), reaching 25 million. It is analyzed that it has been growing every year since reaching MAU 2000 in August 2022.

Last year, ZEPETO's domestic MAU was only 1.1 million to 1.2 million, but the remaining 20 million MAUs came from domestic and foreign global markets. According to data analysis company Sensor Tower, the proportion of cumulative ZEPETO downloads by country by mid-June last year was the highest in Indonesia (12.3%), followed by Brazil (8.7%), the United States (6.8%) and Thailand (6.1%).

Zeppetto is expanding its service area. Since December 2022, it has supported Arabic and started to target the Middle East market in earnest. The number of ZEPETO creators operating in the Middle East is estimated to reach 20,000.

 

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