[Alpha Biz=(Chicago) Reporter Paul Lee] NH Investment & Securities said on the 5th that investor sentiment has deteriorated extremely due to a series of reverse growth in album sales for JYP Entertainment. The target stock price dropped from 140,000 won to 120,000 won, and the investment opinion 'buy' was maintained.

NH Investment & Securities said, "The sales of JYP Entertainment's major artists' new albums have all grown backward," adding that concerns over a slowdown in the inflow of new artists' fandom are inevitable.

The market was concerned about JYP Entertainment's peak demand for Twice's second full-length album, which was released in 2020. However, the size of each episode of the world tour that took place in 2021 has more than doubled compared to the previous one, and in the case of the world tour, which took place last year, both the size of each episode and the number of performances doubled.

"As seen in TWICE's case, the rebound in sales of the next work or the expansion of performances can be repeated," said NH Investment & Securities. "The existence of central artists, including Stray Kids, and the expansion of the effective market through local artists are positive factors."

 

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