[Alpha Biz=(Chicago) Reporter Paul Lee] Hyundai Motor Securities predicted on the 7th that Hana Tour will record its biggest profit ever this year due to a recovery in travel demand. The investment opinion was raised from 'neutral' to 'buy' and the target price was raised from 48,000 won to 80,000 won.

"Hana Tour's fourth-quarter sales rose 159% year-on-year to 119.5 billion won and operating profit of 11.4 billion won," Hyundai Motor Securities said. "Considering the one-time special salary of 4.5 billion won, the actual operating profit reached a quarterly high of 15.9 billion won."

"As the package ASP (average sales unit price) rose, the package GMV exceeded the pre-COVID-19 level at 105 percent compared to the fourth quarter of 2019. The portion of Hana Pack 2.0 (middle-priced package that increased free schedule excluding shopping) transactions jumped to 57 percent in 2023, up seven times from 8 percent in 2019," said Hyundai Motor Securities Co.

 

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