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[Alpha Biz=(Chicago) Reporter Kim Jisun] According to the industry on the 23rd, Japan's Lotte Holdings recently established a new healthcare-related corporation with a capital of 100 million yen.

The new corporation is called "Lotte Medi Palette," with Japan's Lotte Holdings investing 100 percent and Ryosuke Sakai, Japan's digital marketing general manager, as the CEO.

Lotte Medi Palette provides various information related to healthcare in Japan and provides services that link shopping malls such as Amazon and Rakuten.

Lotte Group established Lotte Healthcare in Korea in 2022 and entered the healthcare market. Lotte Healthcare is focusing on related businesses such as launching a customized health care platform 'Cazel' last year.

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