[Alpha Biz= Reporter Kim Minyoung] Hyundai Motor Securities said APR's entry into the global market is accelerating and its growth will grow further in the future based on its differentiated marketing capabilities.

As a result, the target price was raised by 39.5% from 430,000 won to 600,000 won. As of the closing price of the previous day, the price of APR is 371,000 won.

"APR is securing growth momentum by continuously launching new products around Pyeongtaek Plant 2," Hyundai Motor Securities said. "We will be able to actively respond to growing demand as production capacity will be expanded by up to 8 million units next year."

Hyundai Motor Securities also predicted that "global market penetration will accelerate and growth through new retail outlets in the U.S. will grow further."

Regarding the fact that APR is targeting China's major live commerce markets such as Tik Tok and Kwai Shou, Researcher Kwak said, "The Chinese home beauty device market is gradually decreasing due to increased interest in 'prevention of skin aging' and the market size is expected to reach 21.3 billion yuan (about 4 trillion won) in 2026."

 

 

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