Photo = Samsung Electronics

 

 

[Alpha Biz= Reporter Kim Jisun] Samsung Electronics has replaced the heads of its five major regional markets—North America, Europe, China, Southeast Asia, and the Middle East—as part of a major organizational shake-up aimed at reinforcing its global market leadership across regions.

The Device eXperience (DX) division announced on December 5 that it has appointed new leaders for five out of its nine regional headquarters. These roles are key positions, typically held by vice presidents, often seen as a step before promotion to executive roles. The strategic overhaul underscores Samsung’s commitment to strengthening its market presence amid intense global competition.

New Appointments by Region:
 

North America:
 

Jeong Yoon, Vice President and former head of strategy and marketing for the Mobile eXperience (MX) division, has been named the new head of the North America market. As one of Samsung's most critical regions, North America plays a significant role in the company’s global revenue. Jeong's primary challenge will be narrowing the market share gap with Apple.

Europe:
Jo Sung-hyuk, a former diplomat and current Vice President, has been appointed to lead the European market. Jo previously served as the head of the Middle East region and brings his experience to one of Samsung’s key battlegrounds.

China:
Lee Dae-sung, recently promoted to Vice President, has been tasked with heading Samsung's largest revenue source. Despite the challenges posed by dominant local brands, Lee will focus on increasing the market share of Samsung’s Galaxy smartphones and home appliances, with the current smartphone market share in China below 5%.

Southeast Asia:
Kim Chang-up, Vice President, has been appointed as the new regional head for Southeast Asia, a vital growth market.

Middle East:
Cha Kyung-hwan, Vice President, will take over as the head of the Middle East market, emphasizing expansion in this emerging region.

Strategic Implications
 

The leadership reshuffle reflects Samsung’s determination to adapt to market dynamics and enhance competitiveness globally. With this shake-up, the company aims to solidify its position in both developed and emerging markets, leveraging its leadership to navigate challenges and drive growth.

 

 

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