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Naver Headquarters Building. (Photo = Naver) |
[Alpha Biz= Kim Jisun] Naver’s resale platform, Kream, has announced plans to transfer customer data to a Chinese company, sparking privacy concerns among users.
According to the retail industry on Tuesday, Kream recently updated its privacy policy ahead of launching an overseas direct purchase service. The platform removed prior notification clauses related to data handling and decided to transfer customer information to a third-party vendor.
The controversy centers on the international transfer of personal data. Kream has selected the Chinese company Chengdu Dingchao Tech as its service provider for overseas shipping, granting access to customer names, phone numbers, shipping addresses, and personal customs clearance codes. The Chinese firm will handle customs declarations, product delivery, and customer inquiries related to the service.
Launched six years ago, Kream is seeking to overcome its persistent losses by introducing cross-border services. China was chosen as the initial market, with plans to expand further. Chengdu Dingchao Tech, known for operating a sneaker community app in China, will help Kream onboard Chinese sellers through its platform.
However, some users are voicing strong objections to the transfer of personal information to a Chinese company, with some even choosing to delete their accounts. Posts on online communities about how to cancel Kream memberships have been increasing in response to the changes.
AlphaBIZ Kim Jisun(stockmk2020@alphabiz.co.kr)
