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aespa’s Karina (Photo provided by Coca-Cola) |
[Alpha Biz= Kim Jisun] Coca-Cola announced on Monday that it has selected Karina, the leader of the idol group aespa, as the new model for its flagship beverage brand, Sprite.
Karina is a leading fourth-generation idol known for her exceptional skills, charismatic charm, and powerful stage presence, which have earned her a large and devoted fan base.
Through this campaign, Sprite aims to emphasize its refreshing quality that enhances the fiery experience of spicy foods, making it even more enjoyable.
To achieve this, a global commercial featuring Karina’s unique charm will be released next month. The ad is expected to highlight Sprite’s crisp refreshment that elevates the savory spiciness of food, while capturing Karina’s chic yet spicy personality in a bold and captivating way.
AlphaBIZ Kim Jisun(stockmk2020@alphabiz.co.kr)
