[Alpha Biz= Reporter Kim Jisun] According to Emart, convenience store Emart 24 was the only Emart subsidiary to increase its loss margin in the first quarter of this year.
As of the 16th, Emart 24 recorded sales of 511.4 billion won and an operating loss of 13.1 billion won for the first quarter of this year.
Sales increased by 2% compared to the same period last year, while the loss margin increased by 9.2 billion won (235.9%).
According to Emart 24, as of the end of the first quarter, the total number of stores was 6,605, an increase of 7 compared to the end of last year.
Han Chaeyang, the unified representative of Emart, Emart Every Day, and Emart 24 since September last year, has emphasized the 'offline integration' and pledged to expand synergy among the three companies.
To this end, strategies have been devised to improve the profitability of Emart 24, such as launching Emart's private brand 'No Brand' as exclusive products for convenience stores.
Recently, they have also been carrying out large-scale reforms, such as changing the existing franchise business model from a fixed-rate system to a royalty-based system at a ratio of 71 to 29.
AlphaBIZ Kim Jisun(stockmk2020@alphabiz.co.kr)
