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Photo = Yonhap news |
[Alpha Biz= Reporter Kim Sangjin] On December 1, the IT industry revealed that Kakao is set to announce detailed regulations for evaluating new media outlets seeking to join the Daum News platform.
The announcement could come as early as early December. This follows Kakao's independent proposal on October 4, when it decided to use a 100% quantitative assessment for media partnerships, replacing the former Evaluation Committee for Media (JePyeongWi), which ceased operations in May 2022 amid fairness disputes.
Naver and Kakao initially established the JePyeongWi in 2015 as an independent body to ensure fairness and neutrality in evaluating news partnerships, following public criticism of their respective systems. However, continued disputes over evaluation and removal criteria led both companies to agree to suspend JePyeongWi operations last year. Subsequent efforts to reform the committee stalled due to difficulties in reaching a consensus.
Kakao's move to adopt a fully quantitative evaluation system marks a significant shift, effectively reverting to a company-specific evaluation model. The new system will allow media outlets to apply for inclusion based on categories such as local news, technology, and lifestyle economics. The evaluation will consider factors such as affiliation with credible media or journalist organizations, the proportion of self-produced content, and the percentage of specialized articles.
Meanwhile, Naver has been working on establishing "JePyeongWi 2.0" with plans to launch it by the end of the year. However, delays in gathering industry feedback have raised the possibility of an extended timeline for its implementation.
AlphaBIZ Kim SangJin(letyou@alphabiz.co.kr)
