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Photo = Yonhap news |
[Alpha Biz= Kim Jisun] E-Mart has been caught illegally selling its private brand (PB) hangover remedy, "Emergency Plan," produced under its BioPublic label, through its e-commerce subsidiary.
Since January 1 of this year, a new hangover relief regulation has prohibited the sale of hangover remedies that lack human clinical trial data. As a result, this product was withdrawn from E-Mart's offline stores and convenience stores at the end of last year.
However, despite the ban, Emergency Plan continued to be distributed on SSG.com at a heavily discounted price, raising suspicions that E-Mart was attempting to clear out its remaining stock illegally. Selling hangover remedies without clinical certification is a legal violation that could result in up to a two-month business suspension for the manufacturer or seller, putting E-Mart at risk of penalties.
According to a report from Asia Business Daily on Friday, E-Mart continued selling the uncertified hangover remedy Emergency Plan Hwan on SSG.com until March 5. Emergency Plan was launched in 2023 under BioPublic, a health-functional brand introduced by E-Mart in June 2021. At the time, E-Mart marketed it as a high-quality hangover remedy at an affordable price by saving on marketing costs as a PB product.
AlphaBIZ Kim Jisun(stockmk2020@alphabiz.co.kr)
