[Alpha Biz=(Chicago) Reporter Paul Lee] Last year, KB Securities topped the monthly average usage of major securities firms' mobile trading systems (MTS).
According to the marketing cloud of IGAWorks, a mobile big data solution company, the monthly user average of KB Securities' M-able was the highest at 1.68 million from January to December last year.
Samsung Securities' mPOP came in second with 1.67 million and Mirae Asset Securities' M-STOCK came in third with 1.64 million. Kiwoom Securities Heroes S# (1.62 million), NH Investment & Securities Namu Securities (1.25 million) and Korea Investment & Securities (1.12 million) followed.
KB Securities ranked first because of the steady increase in monthly users. After peaking in the usage increase curve, KB Securities fell from 1.51 million in January to 1.64 million in June, 1.79 million in September and 1.86 million in December.
Competition for MTS advancement of securities companies to prevent customer departure and secure loyalty is expected to become more active.
As of last month, NH Investment & Securities was the number one user of only one MTS (customer loyalty). The percentage of customers who use only NH Investment & Securities Namu Securities as a securities and investment app based on Android OS was 34.1%. Samsung Securities (31.9%), Kiwoom Securities (30.4%), KB Securities (27.2%), Mirae Asset Securities (25%), and Korea Investment & Securities (24.3%).
AlphaBIZ 폴 리(hoondork1977@alphabiz.co.kr)
