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[Alpha Biz=(Chicago) Reporter Paul Lee] Daishin Securities maintained its investment opinion and target stock price of 30,500 won on Innocean on the 22nd. Analysts say that its performance in the Super Bowl advertising market is significant.
"Kia's EV9 advertisement 'Perfect 10', produced by Innocean, ranked first in the USAUSA Today Super Bowl advertising preference survey, ranking third out of a total of 58 advertisements. Innocean has maintained the top spot since it has entered the Super Bowl advertising market since 2010," Daishin Securities said.
Daishin Securities said, "Inocean's Super Bowl advertising performance has many positive meanings," adding, "The most important thing is accelerating growth in the U.S. market."
"The share of the Americas in Innocean's performance is 53% based on gross profit (GP) and 58% based on operating profit (OP)," Daishin Securities said. "It began to exceed 50% of the Americas with the acquisition of D & G (David & Goliath) in the US in 2018."
Daishin Securities also analyzed, "As the Super Bowl is America's favorite game, Innocean's continued performance in the Super Bowl will lead to an increase in the U.S. market."
AlphaBIZ 김지선(stockmk2020@alphabiz.co.kr)
