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| (사진=SK텔레콤) |
[Alpha Biz=(Chicago) Reporter Kim Jisun] It has been confirmed that SK Telecom has started to integrate services to strengthen marketing targeting artificial intelligence.
To sum up the coverage of the Alpha Biz on the 30th, SKT has set up an internal policy to integrate the subscription service T universe the year. An official who is familiar with the internal situation of SKT said, "This service integration plan is to transplant the scary growth of Tdeal's artificial intelligence target marketing into T universe and lead to concrete results of the AI business."
T-deal, operated by SK Incross, is a text shopping service that recommends customized products that customers need based on big data analysis and AI curation. It offers various benefits such as the lowest online price and free delivery.
Subscription service T universe's transaction amount is expected to exceed the annual target, achieving a cumulative 500 billion won last year.
It should be noted that T-deal is showing actual results using AI amid intensifying competition for super giant AI, said Yoon Joo-ho, CEO of Umbrella Research. "As the entire SK Group has selected AI as one of its future foods, investors need to check SKT's specific AI-related figures."
AlphaBIZ 김지선(stockmk2020@alphabiz.co.kr)
