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[Alpha Biz=(Chicago) Reporter Kim Jisun] Kia has announced mid- to long-term business strategies, including raising its global market electric vehicle sales target by 33% in 2030.
By 2027, the company will expand its electric vehicle line to 15 types and introduce purpose-based mobility (PBV) ranging from small to large. Through this, the company plans to earn 16 trillion won in operating profit and 10 percent in operating profit by 2030.
Kia held the "2023 CEO Investor Day" at the Conrad Hotel in Yeongdeungpo-gu, Seoul on the 5th and unveiled mid- to long-term business strategies and financial goals for shareholders and analysts.
First of all, Kia announced that it will sell 4.3 million units to the global market in 2030 to achieve quantitative growth and raise the proportion of eco-friendly car sales to 55% (2.38 million units) to become a leading power brand.
The total number of sales increased by 300,000 units (7.5%) and sales of eco-friendly cars increased by 320,000 units (15.5%) from the previous target announced at '2022 CEO Investor Day' last year. The proportion of eco-friendly car sales also increased by 3 percentage points from last year's announcement.
Especially, based on confidence in technology and marketability, the target for electric vehicle sales has been greatly raised. Kia aims to sell mid- to long-term electric vehicles, offering 1 million units in 2026 and 1.6 million units in 2030. This is about 200,000 units (25%) and 400,000 units (33%) higher than last year's target.
AlphaBIZ 김지선(stockmk2020@alphabiz.co.kr)
