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[Alpha Biz=(Chicago) Reporter Paul Lee] Naver has joined hands with Socar ahead of the launch of the super-massive AI (artificial intelligence) 'HyperCLOVA X'.
Naver and Socar signed a business agreement on the 24th at the Naver 1784 office in Seongnam City with the goal of mutual cooperation for mobility service innovation. Through this collaboration, Socar decided to integrate its own data into HyperCLOVA X and upgrade mobility services for customers.
Collaboration with Socar is the first case of utilizing HyperCloverX among mobility companies. Naver announced earlier that it would not only advance its services but also enter the B2B market in earnest with the launch of the HyperCLOVA X. HyperCLOVA X is a Korean-oriented super-large AI specializing in specialized fields, and can build super-large AI optimized for specific areas based on data held by partner customers.
Socar combines its own data with HyperCLOVA X to build an AI customer response system and upgrade its recommendation and reservation functions. Socar has also used AI technology to deploy vehicles and determine prices based on vehicle data, which is also expected to be used by HyperCLOVA X.
Also, Socar will be able to increase the inflow of new users and increase accessibility by installing its various services on Naver Map," a map app with the highest market share." According to the mobile index, the number of monthly active users (MAU) of Naver Map as of June was 16.11 million based on Android, ranking first among map apps.
After booking a KTX ticket on the Naver map app, you can book a car-sharing service for Socar. Parking tickets for all parking lots, an online parking platform, will also be linked so that reservations can be completed from Naver Map to payment. In addition, the company will offer discounts such as issuing Socar coupons according to Naver Travel's own membership "N Travel Club" rating, and Naver navigation will be installed in Socar-sharing vehicles and services.
AlphaBIZ 폴 리(hoondork1977@alphabiz.co.kr)
