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[Alpha Biz=(Chicago) Reporter Kim Jisun] Goods (MD), introduced by Starbucks Coffee Korea (SCK Company) in collaboration with famous girl group BLACKPINK, are gaining sensational popularity, and transactions are being made at prices well above the regular price in the used trading market.
There is a boom in goods, with a tumbler product priced up to 320,000 won.
According to Newsis and the distribution industry, Starbucks is conducting a collaboration (collaboration) event with Blackpink from the 25th of last month to the 8th of this month.
Through the event, Starbucks introduced 10 black pink-themed drinks and goods in nine Asian countries, including South Korea, which were reportedly sold out on the morning of the 25th of last month.
When Blackpink goods were not available at Starbucks stores and online stores, it became "value to call" on used trading sites.
In particular, a tumbler product is priced at 300,000 won on a used trading site.
The regular price of the product is 95,000 won, which has been trading in the mid-100,000 won on used trading sites since its launch last month, but the transaction amount has increased to the mid to late 200,000 won, and the price has recently soared from 300,000 won to 320,000 won.
This product is the highest price among the 10 Blackpink collaboration goods and has the highest premium on second-hand trading sites. Other Black Pink collaborative tumblers are priced between 10,000 won and 20,000 won more expensive than the selling price (about 20,000 won to 40,000 won).
AlphaBIZ 김지선(stockmk2020@alphabiz.co.kr)
