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[Alpha Biz=(Chicago) Reporter Kim Jisun] K-Bank exceeded 9 million cumulative customers within six years of its launch.
This is due to the increase in middle-aged customers in their 50s and older. It will also launch loans for returning jeonse deposits and auto loans within the year to secure 10 million customers.
On the 9th, K-Bank announced that the cumulative number of customers exceeded 9 million. It has been 10 months since reaching 8 million customers in September last year. Launched in April 2017, K-Bank continued to grow, reaching 1 million customers in April 2019 and 5 million in May 2021.
According to K-Bank, customers in their 50s and older showed the highest increase. The proportion of people in their 50s and older, which stood at 16% at the end of 2021, rose to 21% at the end of July this year, exceeding 20% for the first time.
The new handling of K-Bank apartment mortgage products amounts to 1.6 trillion won. More than 50% of them are customers who have transferred from other financial institutions to K-Bank. This is the effect of a total of six cuts in apartment mortgage rates since October last year to reduce the burden of customer interest amid soaring lending rates.
The industry's first 'interest rate guarantee service' released in November 2021 is also well received. Even if the deposit is already subscribed, it is a service that pays interest based on the rising interest rate if the interest rate rises within 14 days. Over the two years since its launch, more than 75,000 customers have benefited from 3.7 billion won in interest.
K-Bank is preparing a loan for the return of up to 1 billion won in rent with the aim of launching it by the end of this year. It is a loan that the landlord executes to return the deposit when the tenant leaves, and the house where the tenant lives is collateral. In addition, the company plans to introduce a car loan replacement product during the third quarter and release a loan for car purchases within the year.
AlphaBIZ 김지선(stockmk2020@alphabiz.co.kr)
