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[Alpha Biz=(Chicago) Reporter Kim Jisun] While Korean soccer players such as Son Heung-min, Hwang Hee-chan and Kim Min-jae are active on the European stage, local food and distribution companies have partnered with local clubs to promote their brands.
Paris Baguette announced on the 2nd that it has signed a partnership with French football club Paris Saint-Germain and will launch global sports marketing. Paris Saint-Germain has world-class soccer stars such as Kylian Mbappé and Ousmane Dembélé, as well as South Korean national soccer team member Lee Kang-in.
Under the agreement, Paris Saint-Germain's home stadium, "Park des Princes’," will send out Paris Baguette logo and advertising videos for each game. Local fans will also have a chance to experience Paris Baguette's bread and desserts. It can produce content with Paris Saint-Germain players and launch collaborative products, while offering tickets to the games and tickets to participate in the official tour.
AlphaBIZ 김지선(stockmk2020@alphabiz.co.kr)
